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Contextual advertising
Contextual advertising is an Internet marketing tool that is based on showing ads (text, display, video, product) to the user, based on the context of his search query and the content of the page he is viewing.
What types of contextual advertising we offer:
Search advertising
These are text ads that are shown to users who are currently looking for your service or product on Google. These ads lead the user to your site. The advantage of such advertising is that it attracts a warm audience that is already interested in your product.
Context and Media Network (CMM)
CMM campaign is shown in the form of banners on various Internet sites with an appeal to visit the customer’s website and order services (or buy goods). It is configured for different audiences suitable for business or visitors to the campaign site (remarketing) or visitors to other sites, such as competitors’ sites.
Discovery
These are carousel ads that are shown in the YouTube feed, in the “Social Networks” section, “Promotions” in Gmail and in the Google news feed. Great for a cold audience that was not looking for a specific product, but do not mind trying something new helps to attract new customers. The algorithm consists of user actions on YouTube, Play Market, in the context-media network and other services.
Video advertising
Promotional video is placed on video platforms such as YouTube, inside videos and on Google partner sites. Such contextual advertising must be ordered to achieve such marketing goals as brand awareness and increase customer loyalty.
Shopping ads in Google Shopping
Helps to present offers from the assortment of the site to people interested in similar products. Google Shopping makes it possible to simplify this process. Ads in this service immediately contain key information: photos of the goods, price, link to the online store. This approach allows you to immediately see what is of interest, it is very convenient for the buyer.
Remarketing
This is an advertisement aimed at people who visited your site or used the application. By adding a remarketing tag to the site, you can clearly track the user’s actions: what products he viewed, whether he completed the purchase he started, etc. That is, after a person visits the site, we already have the necessary data, which we subsequently use for advertising.
Targeted advertising in social networks
Targeting in social networks is a special advertising mechanism that allows you to single out only the target (CA) from the entire audience and show advertising to her.
Where you can conduct targeted advertising:
Targeted advertising on Facebook
Facebook is one of the top sites in terms of the number of users and visits. Here you can find an audience for business from almost any niche. The audience here is the most diverse - from students and housewives to mature and wealthy people, businessmen and specialists in each sphere. Advertisements are integrated into the feed, page or among the contacts in the user's messenger. Facebook provides huge opportunities for orientation, so as not to run ads on all in a row, but to configure it so as to attract people as close as possible to your target audience.
Targeted advertising on Instagram
Instagram is an ideal platform for increasing brand awareness, as well as selling goods and services, for which both quality and external design are equally important. Advertisements will be placed in the feed and in the pages, of which the user can immediately go to your profile on Instagram, to the direct or to the site. If you plan to lead potential customers to your account, then it will be most effective to order targeting in conjunction with the SMM service. A well-designed Instagram account itself does not sell anything, but it will increase the loyalty of the audience, and it will be easier to turn the subscriber into a client.
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