Redesign of the site
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Redesign of the site
The first thing a site user pays attention to is its design.
It strengthens the brand, increases sales and simply increases confidence in the company.
If your site has ceased to perform these functions, then there are two reasons for this: it is outdated, or simply made unprofessional.
But in any case, he needs a redesign.
What tasks does the redesign of the site include?
Redesign of logos
Performed if the company's logo is outdated or not easy to use.
Changes to colors and fonts.
It is performed to match the new logo, create a new unforgettable design, use modern chips.
Changing content
To speed up the opening of pages, they get rid of unnecessary content: remove outdated sections and subsections, change pictures to better ones. If necessary, add new content, as well as update the text component.
Embed elements with animation.
They create a sense of interaction. And with proper application, they can even increase conversion.
HTML code processing
This is important to increase the effectiveness of promotion in search engines.
Usability optimization
Work is being done to improve the usability of the site: a new menu is created, navigation is improved, search filters and other elements are added.
Types of redesign: what to order?
Before you redesign the site to order, you need to decide on which one you need. In total, there are 4 different types, each of which has its own characteristics:
Visual
Cardinal changes are not made, the design is only slightly refreshed. For example, the color design changes, new pictures, animated elements are added. With the right approach, such a redesign can improve conversion (if the new version appeals to visitors more than the old one).
Functional
Performed in cases where the site becomes inconvenient for visitors. For example, when the amount of information has increased significantly, and usability has never improved, and it is difficult for people to find the right sections or pages. Functional redesign involves changing navigation, headings, sections, menus, filters.
Technical
It is performed to optimize the site: speed up the opening of pages, optimize code, etc. It also helps to improve the position of the web resource in the issuance.
Complete
Affects the change of all visual elements of the site, functionality, code. That is, it includes 3 previous types of redesign.
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